Building a virtual world
It is becoming increasingly evident that in a world where Battersea dogs home can use Instagram to put up canine ‘selfies’ to attract new owners that anything is possible over social media. However, what is often underestimated is the potential this space holds for the world of commercial real estate and the commercial property industry.
There is something about Bill and Mary
Mary Portas will be forced to vigorously defend her high street policies as she is to take questions from the CLG Select Committee today, just after Bill Grimsey’s report, which included his alternative 31 recommendations to save our high streets, has been leaked.More
A/W 2013 – UK retailers to set the trend in Paris
After Primark, another emblematic British fashion brand is coming to France, Topshop is next in line, opening its first permanent corner in Parisian department store Galeries Lafayette, on the 10th October 2013.More
Intu.co.uk – a new breed of online store…
Over a month ago, Intu launched its BETA version of intu.co.uk – a digital, fashion-focused platform which allows users to click and collect (handily, at their nearest centre). Just a few days later, retail analyst Verdict reported that the click and collect UK market will be worth more than £4bn (a growth of over two thirds) by 2018. Seems as though Intu’s new online marketplace was a timely addition to the rebranded developer’s new consumer-facing multi-channel marketing mix.More
60 seconds with Dan Innes
Not what you know but who you know? – Networking at BCSC Summer Social
Last night Innesco attended BSCS Summer Social held at the Sky Bar roof terrace with spectacular views over the iconic St Paul’s Cathedral and the city.More
Property Marcomms – why bother?
Let’s be honest, marketing and communications in the real estate sector (Marcomms) hasn’t had a great reputation over the last 15-20 years. It was ignored, considered fluffy, and was notorious for being the first budget to be cut in difficult times. Campaigns were cheap, often receiving less than 1.5% of development value in terms of budget (compared to 6% in most sectors), they were poorly written, and frequently used the wrong tactics, failing to reach target audiences. Consequently marketing became ad-hoc, switched on and off in a horrifically expensive way. The financial crisis changed all of this.More
‘Mega’ news? Digital newsstand offers periodicals printed on demand
The MOOD shopping centre in Stockholm has introduced the first digital newsstand in the world this week (Wednesday June 19th). After flicking through the digital version of a magazine, selecting it and paying for it, the Meganews Magazine prints it out for you. At the time of launch the newsstand will offer around 100 national and international magazines to choose from. This autumn, four more of these digital newsstands will be distributed around Sweden.More
Is investing in France really such a bad idea?
With the bad press the French economy is having at the moment, I was prepared for the worst when I attended the French Investment briefing last week. But, I had no reason to worry at all, quite the opposite, actually. There are still good opportunities for cross-border investors.More
The Woman in the Red Dress – the power of imagery
By now the picture of The “Woman in the Red Dress” has gone global, it has been picked up by all major magazine and newspaper picture desks and used as a fulcrum for their stories. Picture it: a woman in a fashionable red sundress and white handbag being sprayed with pepper spray by the riot police in Gezi Park, Turkey.More