Innesco news

Fortwell Capital up for ‘Deal of the Year’ at 2019 RESI Awards

Fortwell Capital, a client of Innesco, is one of the shortlisted entrants at tonight’s 2019 RESI Awards.

The firm – principal lender to developers and investors within the UK real estate sector – is a finalist in the ‘Deal of the Year’ category following @Cain_Int’s £400 million investment in Fortwell Capital in 2018. The investment represented a step-change in the firm’s lending capabilities across the loan spectrum.


The RESI Awards, organised by Property Week, celebrate the residential property sector and its successes of the past year. The awards bring together the key players in the residential markets, including lenders, developers, landlords, housebuilders, operators, investors, agencies and local authorities.


Innesco wishes Fortwell Capital the best of luck tonight, and hopes everyone has a fantastic evening.


Barcelona greats a refreshed ICSC European Conference

This week, we attended the refreshed ICSC European conference in Barcelona as official press partners – the first time it has combined the acclaimed European Conference with innovative exhibitions and a speaking programme.


The flagship event offered a great opportunity to network and exchange ideas with key decision makers from the retail property industry; Customer Experience Strategist Ken Hugues, Group CEO of Unibail-Rodamco-Westfield Christophe Culliver, NASA’s Visual Strategist David Delgado, founding partner of Skype Jonas Kjellberg and many more.


Exciting panel discussions and seminars explored highly relevant topics impacting the  sector such as changing consumer patterns, e-commerce, shopping places and of course the current retail environment. Our MD Dan Innes had the pleasure of leading  the  “Marketing for Operational Success” workshop, together with VIA Outlets and Anita. Get in touch if you would like a copy of his very useful deck.


It was particularly interesting to experts dive head-first into the much anticipated about whether or not the industry is in the midst of an Armageddon or Renaissance.  ICSC Europe Managing Director Bill Kistler presented strong arguments to support a Renaissance-view of retail real estate on Wednesday, during a fierce debate with Peter Wilhelm, ICSC European Chairman.


We also enjoyed immersing ourselves in the he exhibition area, which brought a unique and rich space to explore “must-have” ingredients for retail brands, such as the multi-sensual shopping experience offered by @BompasandParr and @gensler_design


Overall this year’s ICSC European conference will be considered a successful one for Innesco – although one sad fact remains. Now back at our London HQ, we are regrettably mourning the tragic loss of our dearest travel companion: our yellow bunny Miffy.




MIPIM: Yachts, champagne and sunshine?

Yachts, champagne and sunshine.  That’s the outsiders’ view of MIPIM and one which is always sure to attract some salacious headlines every year.  But to take this blinkered view is to hugely underestimate the event’s role in driving global change in the real estate sector. Of course, it remains the place where big mergers are announced and huge investment deals are sealed.  However, its real impact comes from how it shapes the towns, cities and countries in which we live, work and play.


Put simply, there is no better place for local authorities, companies and national governments to showcase their ambition and attract the best-in-class funding and development partners to help realise them. Period.


The UK government will be out in force promoting investment opportunities with delegations from The Department for International Trade (DIT), Ministry of Housing, Communities and Local Government (MHCLG), Homes England and the Cabinet Office.  UK Cities including London, Manchester, Liverpool, Belfast and Cardiff will also be out in force making a play to attract the world’s best developers, while local authorities from Slough to Glasgow will be presenting their visions for the future.


From an international perspective, we can expect to see a strong presence from cities such as Paris, Oslo, Dubai, and Lisbon.  The city of Olso will be promoting its status as 2019’s European Green Capital with a packed programme of events and announcements, as well as the unique opportunity for a game of chess with World Champion, Magnus Carlsen, and their Tuesday Dinner with resident DJ Dr. Alban.


Of the 100 countries attending MPIM, we can expect the likes of Turkey, Egypt, Poland, Belgium and the USA to be especially visible. The country of Egypt – represented by Innesco – will be attending MIPIM for the first time this year as it launches one of the world’s most ambitious masterplanning programmes of 15 new cities, including the New Administrative City recently visited by Property Week. As a mark of their commitment to the event, the delegation will include the Prime Minister, the minister of investment, the minister of tourism and the minister of housing, as well as a consortium of the country’s largest developers. You’ll also see them as sponsors of the Opening Night Drinks reception.


Over and above making things happen at a project level, MIPIM is also taking the lead in pushing forward new trends and ideas.  This year’s theme is ‘Engaging the Future’ and with a conference programme including speeches from Ban Ki-moon, the eighth Secretary-General of the United Nations and business philosopher, Anders Indset, the agenda is sure to provide some compelling content to all delegates.​ Innesco will be at the heart of all these key themes, issues, trends and locations – look out for the team around the event, or be sure to follow our progress @INN_Tweets !



Innesco welcomes you to the MAPIC FOOD Kick-off Reception!

After a tantalising inaugural event in 2018, MAPIC Food returns to MiCo Milan in May. We are proud to announce that Innesco has the pleasure of partnering with Reed MIDEM on the event for the second year running.

#MAPICFOOD will delve deep into the biggest influences on the international food services industry and invite the most innovative new food concepts, operators, landlords, developers and investors to explore the key ingredients for building the food destinations of tomorrow.

The conference line-up is shaping up nicely; food in retail destinations, dark kitchens and food technology, F&B in travel retail, F&B as a key driver for private equity investment and more. Have your doggy bags at the ready as there will be takeaways for everyone at MAPIC Food.

To kick-off things off, we have been working with the MAPIC team to organise a pre-event meet-up in London, taking place tomorrow on Thursday 28 February at the Soho Hotel. Attendees will have the opportunity to preview some of the main event’s features, meet key speakers and rub shoulders with international F&B’s best and brightest.

We are delighted to welcome our readers to the London meet-up to celebrate the launch of the second edition of MAPIC Food. Places are limited so if you have the appetite, reach out to us now! 


Innesco survey, in partnership with Maybe*, reveals what consumers want from their shopping experience

For the last MAPIC edition, Innesco has teamed up with Maybe to collect consumers’ insights around Europe about “What is the future for retail and entertainment in our towns and cities?” This social listening project has delivered over 45,000 valuable thoughts into what consumers really want from their shopping experience.


Change is coming to the retail industry, steering retailers to most importantly take the time to understand how their customers shop and what are their expectations of the shopping experience. This question was at MAPIC, the world’s leading retail real estate conference, that took place over three days last November in Cannes with “Transforming reality – Physical in the age of Digital” as this year’s theme. Innesco took this opportunity to offer inspiring and considered answers from 1m people using a combination of social listening, AI and chatbot technology through Maybe* platform.


The report reveals that shoppers’ behaviour is significantly influenced by online research. 59% of consumers consult their phones in-store on purchases they are about to make, which stresses the importance for many retailers to strengthen their social media presence. Consumers are the real influencers; good reviews and ‘instagrammable’ stores are key ingredients for consumers in their buying decisions. With shoppers switching seamlessly between social media, physical stores and e-commerce, enhancing a brand’s online research resources should be a key priority of a digital transformation initiative.


However, in this digital strategy, what has been mostly overlooked is the lack of digital shopping experiences with only 14% of respondents claim to have had a digital experience in a store that has “blown their socks off”. Consequently, there is an opportunity for retailers to embrace digital innovations and grab omnichannel consumers’ attention with unique in-store experiences that consumers can share on social media and in their reviews.


Another important takeaway from the survey for what shoppers really want in 2019 and beyond is the emergence of cinema visitors as shoppers. Indeed, the report shows that 39% of shoppers said a cinema is most likely to draw them to a shopping centre, with 21% of them said they would also shop. Cinemas still have something that streaming can’t match, remaining an interesting investment for any shopping centre considering this offering.


These meaningful insights provide further opportunities to target relevant online conversations in the social media space and deliver for 2019 what consumers want.

Dan Innes, MD of Innesco says: This social listening project is the first of its kind and the largest ever undertaken in any sector – just another example showcasing how Innesco uses technology, data and other innovations to conduct research and deliver its findings in effective ways. It’s fascinating to see so much valuable data for the retail industry we can collect through social media listening. The latest is a powerful tool to see how consumer views match up against that of professionals working inside the sector and how to respond to it accordingly.”

Polly Barnfield OBE, CEO of Maybe* adds: “The findings of the project have highlighted the importance of stores being active participants in those conversations to drive their footfall.”

Find out more about the findings of the report here.


Season’s Greetings


Innesco partners with Maybe* for world’s largest social listening project for #MAPIC

MAPIC is fast approaching on 14thNovember 2018 and an exciting new addition to this year’s event is that Innesco is teaming up with Maybe* to deliver a social listening project – the largest of its kind ever undertaken in the commercial real estate sector.


MAPIC is the major international retail and real estate event for key property players connecting retailers, developers, cities and investors over three days in France with around 8,600 participants, 2,100 retailers and 2,500+ developers. This year’s theme is “Transforming reality – Physical in the age of Digital”.


The social listening project centres around the question – “What is the future for retail and entertainment in our towns and cities?” – and will then collect views from consumers all around Europe for the two weeks before the event, and then ask the same questions to delegates in Cannes each day. Using a combination of social listening, AI and chatbot technology in the Maybe* platform, the project will listen to and reach 1 million people across the world.

The purpose of the project is to demonstrate and reveal the variety of lifestyle experiences consumers now have and expect alongside retail rather than independently of it. It will also assess the importance of stores being active participants in those conversations to drive their footfall. Reports will be shown on Innesco’s screens, shared on Innesco and Maybe*’s social media and blogged about during the event.


Maybe* is a conversational commerce platform that enables businesses, towns and cities to listen to, learn from, and react to the digital conversations happening around them, making it the perfect listening partner to undertake this project. It incorporates the latest AI, chatbot, benchmarking, and location-aware technology into its platform.


Dan Innes, MD of Innesco says: “We are proud to be carrying out this pioneering type of research with Maybe* and as an innovative specialist marketing communications agency in the retail and real estate space, Innesco is a natural fit for the project. We place great importance in our team’s expertise, research, intelligence and observation capabilities, and use empirical evidence at the heart of strategies to help identify the optimum “route to audience”. We then use this evidence to drive strategy and inform our tactical creative, digital and media teams to provide winning campaigns that give our clients a competitive advantage. This social listening project is the first of its kind and the largest ever undertaken in any sector – just another example showcasing how Innesco uses technology, data and other innovations to conduct research and deliver its findings in effective ways. It will be fascinating to see how consumer views match up against that of professionals working inside the sector.”


Polly Barnfield OBE, CEO of Maybe* adds: “Consumers have a global choice in their pocket, 24/7/365 days a year.  To predict the future of retail you need to understand the needs and expectations of consumers, all of which are reflected in conversations that are happening today. While online shopping seems to get the most attention, the dynamic that is frequently overlooked, is the significant degree to which most consumers’ shopping journeys start via a digital channel, regardless of where the ultimate transaction is rung.

Understanding the customer conversation that surrounds this journey and the associated experience is vital for retail success and future plans. We are delighted to be working with Innesco on this important piece of research”.


Look out for Innesco in partnership with Maybe* at stand R8.A 3 (The UK Pavilion), Riviera 8, UK Pavilion at #MAPIC2018. Follow them on Twitter @INN_Tweets.

More information about Maybe* can be found at


Congratulations to Andrew Smith, new Senior Account Executive

We are delighted to announce the promotion of Account Executive Andrew Smith to the position of Senior Account Executive. Andrew joined us back in March 2017 after completing his Msc in Corporate Communications.

The Innesco team is comprised of energetic and passionate real estate professionals and each member brings an expertise from across the UK, internationally and different areas of the sector. Andrew is a talented communicator with creative flair and his expertise has supported the biggest names in retail property, including the likes of Landsec, Hermes, MAPIC, and New West End Company (one of the world’s largest business improvement districts).

Since he joined the company, he has brought innovation and been a valued member of the team. “I couldn’t be happier to take the next step in my career at Innesco. There are exciting times ahead as we continue to diversify, innovate, expand our global reach and grow our expertise. Watch this space.”, comments Andrew Smith 

Andrew’s promotion comes after yet another successful year for Innesco, having secured a number of new prestigious clients and delivering a multitude of successful campaigns and bespoke services.


Congratulations again!


An important message

Following the recent negative publicity around networking events within the property industry, and in the run up to #MIPIM2018, we would like to encourage everyone attending these events to maintain their true professionalism at all times.

  • Be considerate and respectful to all individuals regardless of their gender, race, religion, age, sexual orientation, disability, nationality or role
  • Abstain from demeaning, discriminating or harassing anyone at the event through behavior or speech including at meetings, parties or on social media
  • Be mindful of your surroundings
  • Uphold and protect the valuable reputation of your business and its brand values

Looking ahead to MIPIM, let’s not allow a minority group of people to spoil what is a fantastic event. We should collaborate and work together to re-establish a truly professional and respectful culture.

Happy MIPIM 2018!


Congratulations to Stephen Collins, now Account Manager

I’m incredibly proud of my team here at Innesco, who are all hands-on, energetic and passionate real estate communications professionals. Each member brings with them specialist property knowledge and experience from across the UK and internationally, which together makes for an unstoppable force.

This is why it is important to acknowledge and reward success and as a consequence I’m delighted to announce the promotion of Senior Account Executive Stephen Collins to the position of Account Manager, effective immediately.

Stephen joined us back in March, with extensive experience in luxury residential and lifestyle PR. He has since flourished at Innesco, working on integrated PR campaigns with some of our most high-profile international client’s. Recently Stephen has worked on the announcement of the £300 million Borough Yards scheme by Meyer Bergman, which was revealed at Mapic. He has also worked on the announcement of the upcoming debut of Mama Rosa restaurant, amongst other businesses and retailers, at the hotly anticipated 150,000 sq ft mixed-use Shoreditch Village in E1.

Stephen’s promotion comes after yet another successful year for Innesco, having secured a number of new prestigious clients and delivering a multitude of successful campaigns and bespoke services.

Congratulations Stephen!


Dan Innes