Industry news

Grosvenor Europe signs i-ShopMall, the world’s first physical e-commerce showroom retailer to Skärholmen Centrum


Stockholm 07 September 2017: Grosvenor Europe (Grosvenor), one of four operating companies of the privately-owned international property group, Grosvenor Group, has signed e-commerce showroom brand i-ShopMall to Skärholmen Centrum, Southern Stockholm’s largest shopping centre.

The store, set to open in November, will be the first in the world to offer customers the option to physically sample and purchase products from leading online retailers.

At Skärholmen Centrum, the new 29,000 sq ft (2,700 sq m) i-ShopMall will be completely electronic, with SMS or QR-Code required to access each e-tailer’s showrooms. For assistance, customers could contact the customer service team via video call. i-Shop Piccolos, the retailers staff, will also be available.

Since acquiring Skärholmen Centrum in 2015, Grosvenor has been working to strengthen the retail offer within the centre, introducing international and forward-thinking brands. This plays an integral part in the implementation of its ‘Living cities’ philosophy, which guides Grosvenor to implement activity that provides economic, social and environmental benefit to ensure enduring success.

Carl Strufve, Director, Nordics at Grosvenor Europe commented: “i-ShopMall provides an innovative glimpse into the future, where e-commerce and the physical store grow in tandem. It is omni-channel trading at its best.

“This concept fits well with our vision for Skärholmen Centrum, where we are working to strengthen the offer, creating a new urban centre for Southern Stockholm.”

Richard Granberg, Business Manager at i-ShopMall added: “Through i-ShopMall, a much needed new and highly cost-effective and flexible physical channel is created. It is tailored for the new consumer buying pattern and the e-commerce business model, which is missing today.  By gathering large, medium and small e-retailers, you get economies of scale and opportunities for creating new services and collaborations.”

i-ShopMall is developed by investment company Gabrielsson Invest AB.

Go back to category