IKEA Shopping Centres Russia & CIS appoints Innesco to coordinate international marketing communications
Strategic marketing communications specialist Innesco was appointed to help coordinate marketing and media relations for shopping centre developer IKEA Shopping Centres Russia & CIS (IKEA SCR).
Innesco will work closely with the international shopping centre developer on communications, and towards its first major marketing platform – MAPIC 2009 in Cannes next month. Additionally, Innesco is retained to manage IKEA SCR’s international corporate media relations.
IKEA Shopping Centres Russia & CIS is Russia’s leading shopping centre developer with twelve existing MEGA malls across Russia and over 200million visitors per annum. In the years to come, IKEA SCR will introduce an entirely new generation of super-regional shopping centres to Russia and the CIS.