IKEA – Shopping Centres Russia & CIS

IKEA Shopping Centres Russia & CIS is Russia’s largest shopping centre developer with 12 mega-regional schemes – each with over 150 retailers – and around 2 million sq m of retail space.

The Moscow-based mega-regional mall developer appointed Innesco to support its activities in Russia with targeted brand-alignment presentation materials on corporate and scheme level and a strategic European B2B media-relations campaign as it expands its mall presence from 12 to 15 schemes.