Pick then Click
The last few years of downturn have taught the industry that conventional shopping patterns will soon be a thing of the past. It is the multi-channel retailers that are forging ahead and seizing new market share – can shopping centre owners do the same?
We’re still a little way off from Mouse to House for the majority of transactions , but retailers are already reporting a trend in Pick then Click – internet shoppers concentrated in areas where retailers have stores and the ability to touch, see and try their product in store. In store and in-centre experience is more important than ever before, but also plays a significant role in helping drive purchases away from the store or centre – online. The hugely symbiotic relationship between successful shopping destinations and retailers means that many landlords are justified in taking this into consideration when negotiating on rental packages.